We make people happy. At least, that’s what they tell us. We’re not your typical family in terms of how we dress. What we wear each day is an artistic process to which my wife Sina is an expert. Wouldn’t it be great if more people had a way to look better? Wouldn’t the world be a prettier, more colorful and happier place? Many people have told us that they wish they knew how to combine their clothes better. Many have also approached us to ask where we bought the items we were wearing. It’s easy to tell people the brand name of the clothes we are wearing but what if they can’t find it, or what if it’s no longer available?
I initially started Pretail to solve these two problems. I had been reading article after article about retail stores closing. Consumers were shopping more online but this posed several challenges:
1. What you see online is not always what you get, particularly in terms of size
2. Shopping online does not help you combine items you already own
3. There is no way for brands to make recommendations of what to buy based on your wardrobe
What if there was a way for you to see what others were wearing, not online but in real life… in real time… and purchase those items using your phone? And what if that item was no longer available but there was someone out there who had purchased the item and never wore it, or doesn’t wear it anymore? What if there was a way to find that person and make an offer, peer to peer? It may sound impossible, but it isn’t.
I have spent the last 20 years mastering ecommerce in the hotel industry. I love the travel and hospitality industries because they sell happiness. When you save up for a year to go to an amazing resort in Mexico with your family, you’re buying happiness, and happy memories. But it is a complex industry with a high degree of variability between products and multiple parties all trying to gain access to sell it to consumers. Two or three companies managed to use the internet to dominate that industry and the same is about to happen to fashion.
Pretail is not your typical company. We are not all about profits (I realize this may scare some investors away, and that’s ok). We are about making the world a much better and happier place. We are here to prevent the fashion and apparel industries from being monopolized and to give consumers an easy way to purchase what they see in their everyday lives, either new or used. Consumers will also get personalized advice about how to combine items in their closet, and recommendations on what to buy that would fit their body type, style, and wardrobe.
Watch what happens next…